![]() In a blog post about the acquisition, Adobe’s chief product officer and executive vice president Scott Belsky talks about the increasing use of 3D in marketing and advertising. Substance is supported by the major 3D tool makers and is widely used in the gaming industry as well as video and film. The France-based Allegorithmic develops Substance Suite, procedural tools for creating 3D textures and materials. As a small company, Allegorithmic represents a drop in the bucket to Adobe, so there’s no financial information provided, but the Allegorithmic team will fit in well with Adobe and will add to their 3D development team, which is changing the way artists work with 3D content. French company’s clever technology has the potential to significantly enhance Adobe’s tools for 3D, AR, and VFX.Īllegorithmic, one of the most interesting companies in the graphics business, today has been acquired by Adobe.
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